PPC Ads for Tabletop Games: Beyond Traditional Metrics
Summary Promoting tabletop games through social media ads, also known as PPC Ads, involves more than just focusing on CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). While these metrics are important, they don’t capture the full picture of your ad campaign’s effectiveness. For tabletop games, community engagement and long-term value are crucial. […]
My Journey as PPC Media Buyer to Hit Point Press’s Million-Dollar Kickstarter Campaign
Hi! I’m Viviana Moran, a seasoned PPC (Pay Per Click) media buyer who recently had the thrilling opportunity to be part of Hit Point Press’s million-dollar Kickstarter campaign. The experience did not only challenge my skills but also expanded my horizons into the enchanting world of Dungeons & Dragons (DnD) and Tabletop Role-Playing Games (TTRPG). […]
