Essential Strategies for Small TTRPG Producers and Publishers
As August approaches, tabletop gaming enthusiasts and industry professionals are gearing up for Gen Con, North America’s largest tabletop gaming convention. For small TTRPG producers and publishers, Gen Con offers a unique opportunity to showcase products, connect with the community, and boost brand visibility. Therefore, here are key strategies to ensure your investment in Gen Con yields significant returns.
Pre-Event Preparation: Setting the Stage for Success
Define Clear Objectives:
Begin by setting clear goals for your Gen Con participation. Objectives might include:
- Launching a new campaign setting
- Conducting playtests and gathering feedback
- Expanding your network of fellow game designers
Plan Your Booth Setup:
Create an inviting, interactive space that reflects your brand’s unique personality. Moreover, your booth should be a hub for engaging interactions and memorable experiences.
Engage in Pre-Event Marketing:
Build anticipation with targeted marketing strategies:
- Social media campaigns featuring teasers of new modules
- Email newsletters offering sneak peeks
- Collaborations with influencers for actual play sessions
Engaging with Attendees: Creating Lasting Impressions
Prioritize Genuine Connections:
Gen Con thrives on its vibrant gaming community. Therefore, focus on meaningful conversations with attendees.
Key Actions:
- Listen actively and discuss their favorite systems and settings
- Seek feedback on your games and mechanics
- Offer demo sessions and host quick-play events
- Provide opportunities for attendees to experience your games firsthand through one-shots
Each interaction is an opportunity to build a loyal fan base and gather valuable insights.
Networking and Building Relationships: Expanding Your Influence
Come Prepared for Networking:
Gen Con is a networking goldmine. Thus, equip yourself with business cards and a compelling elevator pitch.
Key Actions:
- Attend panels on game design, storytelling, and world-building
- Engage with speakers and ask insightful questions about their campaigns
- Follow up after sessions to solidify connections
- Use social media to share experiences and connect with industry veterans
Casual conversations can often lead to the most fruitful partnerships.
Marketing and Promotion: Amplifying Your Brand
Employ Both Traditional and Digital Marketing:
To maximize your brand’s visibility, use a mix of marketing strategies.
Key Actions:
- Use eye-catching signage featuring your game’s artwork and logo
- Create branded giveaways like dice sets or character sheets
- Engage booth activities such as mini-quests or scavenger hunts
- Leverage social media for live updates, behind-the-scenes content, and polls on favorite character classes
Post-Event Follow-Up:
- Send personalized emails with special offers on your core rulebooks
- Maintain ongoing engagement to turn casual connections into long-term fans
Measuring Success Beyond Sales
Focus on Quality Connections:
Success at Gen Con is not just about immediate sales but also about the quality of connections and lasting impressions.
Approach the Convention With:
- Curiosity about new game mechanics and trends
- Generosity in sharing your own experiences and insights
- Enthusiasm for the shared love of tabletop RPGs
By fostering meaningful relationships and creating memorable experiences, you’ll advance your business goals and strengthen your presence in the TTRPG community.
Action Items for Gen Con Success:
- Pre-event: Set clear objectives, plan booth setup, engage in pre-event marketing
- During event: Engage attendees with genuine connections, offer demos, and seek feedback
- Networking: Attend events, engage with speakers, follow up, and use social media
- Marketing: Use signage, giveaways, and social media; collaborate with exhibitors
- Post-event: Follow up with personalized emails and targeted offers
By following these strategies, you can ensure that your investment in Gen Con not only boosts your immediate visibility but also lays the groundwork for long-term success.
See you at Gen Con!
