PPC Ads for Tabletop Games: Beyond Traditional Metrics
Summary Promoting tabletop games through social media ads, also known as PPC Ads, involves more than just focusing on CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). While these metrics are important, they don’t capture the full picture of your ad campaign’s effectiveness. For tabletop games, community engagement and long-term value are crucial. […]
Kickstarter Secrets: Meta Ads Attribution
Summary Launching a new RPG game on Kickstarter requires accurate attribution of conversions from PPC Ads, especially Meta Ads (Instagram and Facebook Ads). This article delves into setting up the Meta Pixel, utilizing UTM parameters, employing multi-touch attribution models, and using advanced tools like Google Analytics 4. It emphasizes the importance of regular monitoring and […]
Maximize Your ROI at Gen Con
Essential Strategies for Small TTRPG Producers and Publishers As August approaches, tabletop gaming enthusiasts and industry professionals are gearing up for Gen Con, North America’s largest tabletop gaming convention. For small TTRPG producers and publishers, Gen Con offers a unique opportunity to showcase products, connect with the community, and boost brand visibility. Therefore, here are […]
The Role of Effective Web Design in Marketing Tabletop Games
As a passionate tabletop game designer, you’ve poured your heart and soul into creating incredible gaming experiences. You’ve mastered mechanics, developed immersive themes, and commissioned stunning artwork. Now, it’s time to take the reins of your game’s marketing and harness the power of effective web design, a crucial aspect that you might be overlooking. So […]
My Journey as PPC Media Buyer to Hit Point Press’s Million-Dollar Kickstarter Campaign
Hi! I’m Viviana Moran, a seasoned PPC (Pay Per Click) media buyer who recently had the thrilling opportunity to be part of Hit Point Press’s million-dollar Kickstarter campaign. The experience did not only challenge my skills but also expanded my horizons into the enchanting world of Dungeons & Dragons (DnD) and Tabletop Role-Playing Games (TTRPG). […]
