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PPC Ads for Tabletop Games: Beyond Traditional Metrics
Summary Promoting tabletop games through social media ads, also known as PPC Ads, involves more than just focusing on CPA (Cost Per Acquisition) and ROAS
Kickstarter Secrets: Meta Ads Attribution
Summary Launching a new RPG game on Kickstarter requires accurate attribution of conversions from PPC Ads, especially Meta Ads (Instagram and Facebook Ads). This article
Maximize Your ROI at Gen Con
Essential Strategies for Small TTRPG Producers and Publishers As August approaches, tabletop gaming enthusiasts and industry professionals are gearing up for Gen Con, North America’s
The Role of Effective Web Design in Marketing Tabletop Games
As a passionate tabletop game designer, you’ve poured your heart and soul into creating incredible gaming experiences. You’ve mastered mechanics, developed immersive themes, and commissioned
My Journey as PPC Media Buyer to Hit Point Press’s Million-Dollar Kickstarter Campaign
Hi! I’m Viviana Moran, a seasoned PPC (Pay Per Click) media buyer who recently had the thrilling opportunity to be part of Hit Point Press’s
